Lighthouse Publications acquired BoatingLocal.com, an online source of recreational boating news, entertainment and information in New England.
Founded in 2010 as a daily online magazine for New England boaters and fishermen, BoatingLocal has published more than 6,000 posts, including more than 160 videos with more than 1 million total views, more than 170 original fishing features and an expanding "Boater's Guide" library comprising detailed information on Northeast boating destinations. The site sees monthly traffic of as many as 35,000 visitors a month.
"With its heavy focus on New England boating lifestyle and travel, we see BoatingLocal as the ideal companion for our newest magazine, New England Boating," Lighthouse CEO Rusty Piersons said in a statement. "Moreover, the dynamic site will also serve as a model for the websites we plan to build for the other Lighthouse trades."
Joining the Hyannis, Mass.-based Lighthouse team will be BoatingLocal co-founders and publishers Tom Richardson and David Dauer. Richardson will serve as director and host of BoatingLocal, creating original written content and videos and working closely with the sales team and marketing department to grow the brand, its revenue stream and its traffic. He will also be the editor of New England Boating magazine.
"This is great news for all of us and the additional resources Lighthouse brings to the table will allow BoatingLocal to reach new levels and a wider audience of boating, outdoors and travel enthusiasts," Richardson said in a statement.
As marketing and website development director, Dauer will continue to create and post editorial content on BoatingLocal, as well as manage banner advertising on the site and oversee its social media efforts. Additionally, he will work with other Lighthouse titles to create new websites with integrated social media support to help grow and market these brands.
Lighthouse Publications specializes in glossy magazines. Publications include Southern New England Living, Southern New England Home, Southern New England Weddings and other regional titles. New England Boating was introduced this year.