Boats.com and YachtWorld.com add editorial content

Boats.com and YachtWorld.com will be connecting their comprehensive boat listings with extensive editorial content from 12 BoaterMouth marine journalists.

The long-term agreement will allow the two sites to pair their new-boat and brokerage listings with expanded editorial pieces, giving BoaterMouth writers an average monthly audience of 3.5 million boating enthusiasts.

"The partnership recognizes and leads a paradigm shift," says Ian Atkins, president and general manager of Boats.com and YachtWorld.com, in a statement. "People who love the water are online now, looking for boats and high-quality editorial content to go with them. Teaming up with a crew of 12 writers who have the credentials of the BoaterMouth group is an outstanding enhancement for visitors to our sites - and a privilege for us."

BoaterMouth.com is owned by marine journalist Kim Kavin and was established in November 2009. Articles by BoaterMouth writers can be read at www.boats.com/boat-content/boatermouth and will cover a range of topics, from power- and sailboats to fishing, electronics, chartering and cruising.

Together, Yachtworld.com and Boats.com have more than 140,000 new- and used-boat listings worldwide offered by more than 4,000 brokers, dealers and builders in 100 countries.

Boats.com, YachtWorld.com and Soundings Trade Only are divisions of Dominion Enterprises, Norfolk, Va.

Click here for the full press release.


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