Boats.com expands with European acquisition

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Boats.com, a leading online marketplace for boat buying and selling owned by Dominion Marine Media, acquired the European portal Allboats.com from BoHil Media, a division of The Telegraaf newspaper group based in Amsterdam.

The Allboats websites and its content will merge with the existing Boats.com business and brand to become the largest of its kind, with more than 700,000 boats for sale in 171 countries, according to the company.

“The vision is for the new Boats.com site to become the definitive information resource for boat owners and the boating industry,” Boats.com European general manager Julian Gowing said in a statement.

“We are going to provide a compelling resource and community for anyone buying, selling, maintaining or just enjoying boating,” Gowing added. “We will continue to develop and launch new products and offerings, which will enable our visitors to enjoy a new level of targeted and interactive products and services.”

The acquisition of Allboats.com was completed earlier this week, and it includes traffic, inventory and technology. Boats.com, which has its European headquarters in Fareham, U.K., also will be unveiling a new-look logo and website.

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