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Boats.com marks user-participation milestones on YouTube

Boats.com, a division of Dominion Marine Media, has achieved two milestones on its YouTube channel in recent weeks.

More than 5 million video views have been delivered and more than 10,000 subscribers have joined since the channel launched in 2009.

Featuring more than 600 videos and 34 playlists, the boats.com YouTube channel videos cover topics that include boat reviews, boat tests, how-to videos and information about new boats.

“We are very pleased to see the boats.com YouTube channel reach these two major milestones,” boats.com brand manager Katie Jackson said in a statement. “They are a real endorsement of its popularity and growing reputation as a resource for boating enthusiasts. In 2015 experts believe that video will take up 57 percent of consumer Internet traffic — almost four times as much as web browsing and email.”

By 2018 the proportion is expected to increase to 79 percent of consumer Internet traffic, Jackson said.

“This fall, our video production teams will attend the Cannes Yachting Festival and the Southampton and Fort Lauderdale International boat shows to capture the launch of the newest boats for our audience through our First Look Video program,” she said.

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