.Boats domain registrations on the rise

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Dominion Domains, a marine industry domain-name registry operator, has launched its first open-market domain extension .boats. Domain names that end in .boats are available for purchase in the open market without restrictions and the company says registrations have nearly doubled from late 2017.

“In the boating industry, your brand is your most valuable asset,” said Shelby Kirkby, director of marketing for Sea Ray, in a statement. “We secured our brands’ .boats and .yachts domain names to protect ourselves from the competition and stay ahead of the curve when it comes to online marketing.”

.Boats domain names are compatible with any website and are available at a discount to members of MRAA and YBAA. Companies can check to see if a URL is still available at dominion.domains/boats.

When .coms were first introduced, consumers would purchase popular brand domain names with hopes of a future buyout. Like Sea Ray, many other marine industry companies such as Bass Pro Shop, secured more than 250 domains to protect their brands. One of those companies is Boat History Report.

“Boat History Report is very excited about the ability to purchase .boats domains, both to secure our name, but also to expand our portfolio of boating-centric websites,” said Caroline Mantel, director of business development for Boat History Report. “.Boats is an opportunity for us to create a stronger web presence, strengthen our brand and more effectively market our service to the boating community. This TLD enhances trust in the online boating segment by better branding and easily identifiable web addresses for the marine industry and the consumers it serves.”

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