Boats Group launches mobile app for dealers and brokers

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Boats Group, which owns YachtWorld, Boat Trader and boats.com, has launched an upgraded version of the BoatWizard mobile app.

Exclusive to dealers and brokers in recreational boats, the app is designed to make it easier to access and manage inventory across the YachtWorld, Boat Trader and boats.com platforms from a smartphone.

“In a climate where demand for boats is steadily increasing, the BoatWizard app empowers our industry partners with a single, familiar interface that helps get their boats on the market faster,” said Sam Fulton, CEO of Boats Group, in a statement. “The app allows for seamless listing creation from start to finish, eliminating the need for multiple devices. We’ve placed our priority on delivering technology that marine retailers need to serve their prospective clients and to facilitate and close transactions with fellow brokers.”

The BoatWizard app gives dealers and brokers on-the-go access to inventory-level listing detail including price, year and location in an interface that reflects the user experience on the BoatWizard inventory management system. More than 25 percent of BoatWizard users have downloaded the app during the initial launch. Many were part of the pre-launch test group that provided feedback.

“The ongoing feedback from user groups has been imperative throughout the development process and I’m confident that the app we’re putting in the hands of our industry partners will help them manage their business more efficiently,” said Fulton. “This is just the tip of the iceberg — new features will be added with each update and we’ll continue testing and learning from our user group to ensure that the app is delivering a great experience.”

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