Boats Group, which owns Boat Trader and YachtWorld in addition to other websites, has acquired Annonces du Bateau and all its assets from CarBoat Media. Annonces du Bateau is a boat sales marketplace in France.
“France is an enormously important market in the global leisure marine industry, and the acquisition of Annonces du Bateau — a business with a long tradition of delivering digital excellence in France — will accelerate our growth in Europe,” Sam Fulton, CEO of Boats Group, said in a statement. “We look forward to welcoming the customers of Annonces du Bateau and providing them with the leading customer service, as well as an expanded range of products that are proven to help the industry sell more boats.”
Boats Group said it will make a “substantial technical and marketing investment in Annonces du Bateau,” starting with a new platform that will debut later this year.
“We are very pleased to announce this agreement with Boats Group,” Francois Couffy, CEO of CarBoat media, said in the statement. “We are confident that our customers will experience best-in-class service and benefit from the technology investments and expanded market opportunities that Boats Group offers.”