Boatsetter, an online peer-to-peer boat rental marketplace, has selected Martin Flory Group for public relations in North America.
Based in Fort Lauderdale, Boatsetter connects vessel owners and licensed captains. Boats are available for rent in more than 600 locations at the company website, www.boatsetter.com.
“The marine industry is struggling to find avenues to reach a new generation of owners,” Kelly Flory, general manager of Martin Flory Group, said in a statement. “Boatsetter is a great way to plant the seed that can one day blossom into ownership. And it enables current boat owners to offset costs by renting their vessels on days they aren’t using them.”