BoatTest.com has named Cynthia “Cindy” Sailor publisher of the digital media company that was founded in 2000. In her new position, Sailor will oversee all aspects of sales, client services, content creation and new member acquisition for Boattest.com.
“The chance to work with the highly skilled and passionate team at Boattest.com is a dream come true,” said Sailor in a statement. “The company’s mission to educate boat buyers about boats built by its clients with authoritative video sea trials and in-depth reviews has proven over the last 18 years to be the most powerful marketing tool in the industry.
Prior to joining Boattest.com, Sailor was the executive director of the International Yacht Brokers Association, where she led the daily operations in addition to overseeing projects such as rebranding the Florida Yacht Brokers Association as the International Yacht Brokers Association in 2016, implementing a new membership website, and publishing, editing and redesigning the association’s bi-monthly member’s magazine, Compass.
Sailor’s background also includes a 25-year career in publishing including a stint as associate publisher at Power and Motoryacht magazine.