BoatTrader.com debuts new features

Author:
Updated:
Original:

BoatTrader.com launched a new home page designed to maximize Boat Trader dealers' visibility and impact.

The new home page will reach more boaters online by utilizing enhanced search engine optimization and help them find boats quickly through easy-to-use navigation and geo-targeted inventory.

"We continually seek to improve the number and quality of leads we generate for our dealers," brand manager Kim Rocco said in a statement. "This latest round of enhancements, especially the geo-targeted featured boats, is a great example of our commitment to that goal."

Specific elements of the new design include: Geo-targeted featured boats based on the user's IP address, a revamped resources links section providing visitors with more reasons to return to the site and links to recent boat articles and blog entries to drive more consumer traffic and increased visibility for boat inventory.

Boat Trader and Soundings Trade Only are both divisions of Dominion Enterprises.

Click here for the full release.

Related

Brunswick Corp. Arranges Covid-19 Vaccinations

The marine-industry conglomerate aims to protect employees and their communities against Covid-19.

Kadey-Krogen Announces New Ownership Structure

This summer, the builder and its new investor plan to reveal a five-year innovation and strategic plan.

What is America’s Finest Harbor?

Online voting is open in the US Harbors competition for the best U.S. harbor.

Bruce Van Wagoner to Retire

The 45-year industry veteran was marine group president for Wells Fargo Distribution Finance.

Patrick Acquires SeaDek Parent

The Indiana-based company continues its strategy of growth through acquisitions.

BoatUS, USPS Resume Safety Checks

The groups are offering the service during safety events, or boaters can conduct the inspection using an online guide.

Stepping Up the Pace of Relief

A positive jobs report, 3 million vaccinations per day and consumer confidence point toward economic recovery.