BoatTrader.com launched a new home page designed to maximize Boat Trader dealers' visibility and impact.
The new home page will reach more boaters online by utilizing enhanced search engine optimization and help them find boats quickly through easy-to-use navigation and geo-targeted inventory.
"We continually seek to improve the number and quality of leads we generate for our dealers," brand manager Kim Rocco said in a statement. "This latest round of enhancements, especially the geo-targeted featured boats, is a great example of our commitment to that goal."
Specific elements of the new design include: Geo-targeted featured boats based on the user's IP address, a revamped resources links section providing visitors with more reasons to return to the site and links to recent boat articles and blog entries to drive more consumer traffic and increased visibility for boat inventory.
Boat Trader and Soundings Trade Only are both divisions of Dominion Enterprises.