BoatU.S. will use online Web banners, print public service announcements and its member newsletters to help promote Anglers' Legacy, a program from the Recreational Boating & Fishing Foundation that encourages avid boaters and anglers to introduce someone new to the sport.
In addition, BoatU.S. Angler, a program that offers benefits and services geared specifically toward anglers, will offer a discounted membership to ambassadors this year.
"BoatU.S. and BoatU.S. Angler have been strong supporters of Anglers' Legacy and we are happy about this renewed commitment to the program," RBFF president and CEO Frank Peterson said in a statement. "The promotion will help to bring new boaters and anglers into the program, which contributes to critical conservation efforts through the sale of fishing tackle, motor boat supplies and fishing licenses."
BoatU.S. expects to generate 1,000 new ambassadors in the coming year by carrying the Angler's Legacy message in its publications and on its Web site. In addition, Anglers' Legacy Ambassadors will be offered a special discounted membership from BoatU.S. Angler, a 35 percent savings, and the first 50 to sign up will receive a free set of fishing pliers.
Anglers' Legacy, a program aimed at increasing first-time boating and fishing experiences, has signed on more than 175,000 ambassadors nationwide since its inception in May 2006.