BoatU.S. to promote Anglers’ Legacy program


BoatU.S. will use online Web banners, print public service announcements and its member newsletters to help promote Anglers' Legacy, a program from the Recreational Boating & Fishing Foundation that encourages avid boaters and anglers to introduce someone new to the sport.

In addition, BoatU.S. Angler, a program that offers benefits and services geared specifically toward anglers, will offer a discounted membership to ambassadors this year.

"BoatU.S. and BoatU.S. Angler have been strong supporters of Anglers' Legacy and we are happy about this renewed commitment to the program," RBFF president and CEO Frank Peterson said in a statement. "The promotion will help to bring new boaters and anglers into the program, which contributes to critical conservation efforts through the sale of fishing tackle, motor boat supplies and fishing licenses."

BoatU.S. expects to generate 1,000 new ambassadors in the coming year by carrying the Angler's Legacy message in its publications and on its Web site. In addition, Anglers' Legacy Ambassadors will be offered a special discounted membership from BoatU.S. Angler, a 35 percent savings, and the first 50 to sign up will receive a free set of fishing pliers.

Anglers' Legacy, a program aimed at increasing first-time boating and fishing experiences, has signed on more than 175,000 ambassadors nationwide since its inception in May 2006.


Teak Isle Expands Operations

The Florida-based manufacturer purchased a 45,000-square-foot facility and two additional CNC routers.

Ensuring Gamefish Stability

Simrad’s support of Gray FishTag Research helps promote the importance of sustainable oceans and fisheries.

Heavy Lifting

Derecktor takes delivery of a 1,500-ton-capacity mobile lift, as construction of its Fort Pierce, Fla., facility continues.

Boot Düsseldorf Canceled

The German show, previously postponed until late April due to the pandemic, will return in January 2022.

Quick Hits: January 21, 2021

A revamped brand identify for Propspeed; Fraser Yachts names head of global partnerships; and Wichard Group USA appoints industry vet as VP of sales and marketing.

We Got ’em, But Can We Keep ’Em?

The results of a Recreational Boating and Fishing Foundation study reveal insights for engaging and retaining the new boaters and anglers we gained last year.

Siren’s 3 Series Receives NMEA 2000 Certification

The Internet of Things technology allows OEMs and other stakeholders to receive such data as engine metrics, fault codes and service requirements.

Galeon Launches Outboard Series

The first model in the series, the 325 GTO, will be powered by twin 350-hp Mercury Verados.