Skip to main content

BoatU.S. to promote Anglers’ Legacy program

BoatU.S. will use online Web banners, print public service announcements and its member newsletters to help promote Anglers' Legacy, a program from the Recreational Boating & Fishing Foundation that encourages avid boaters and anglers to introduce someone new to the sport.

In addition, BoatU.S. Angler, a program that offers benefits and services geared specifically toward anglers, will offer a discounted membership to ambassadors this year.

"BoatU.S. and BoatU.S. Angler have been strong supporters of Anglers' Legacy and we are happy about this renewed commitment to the program," RBFF president and CEO Frank Peterson said in a statement. "The promotion will help to bring new boaters and anglers into the program, which contributes to critical conservation efforts through the sale of fishing tackle, motor boat supplies and fishing licenses."

BoatU.S. expects to generate 1,000 new ambassadors in the coming year by carrying the Angler's Legacy message in its publications and on its Web site. In addition, Anglers' Legacy Ambassadors will be offered a special discounted membership from BoatU.S. Angler, a 35 percent savings, and the first 50 to sign up will receive a free set of fishing pliers.

Anglers' Legacy, a program aimed at increasing first-time boating and fishing experiences, has signed on more than 175,000 ambassadors nationwide since its inception in May 2006.



Passagemaker Relaunches Podcast

Trawler Talk aims to connect with those who are interested in the cruising lifestyle, with episodes dropping every other week


Aquila Celebrates 10 Years

The builder said it has sold more than 500 power cats and is the No. 1 brand in that segment.


Commerce Department Appoints Fishery Council Members

The Center for Sportfishing Policy said the new members are favorable to the recreation sector


Doing Good for a Good Night’s Sleep

The Massachusetts Marine Trades Association partnered with “A Bed for Every Child” to build beds for families in need.


RBFF Adds Six Board Members

The foundation said the board members add a breadth of experience from the fishing and boating industries as well as state government agency work.


DEALERS: How Was Business in the First Half of 2022?

Did the first six months of the year meet your expectations, and did you make budget? Take the Pulse Report survey here.


AkzoNobel Names New CEO

The company said Gregoire Poux-Guillaume’s experience as CEO of two other companies includes a track record of growth and teambuilding.