BoatU.S. Angler is sponsoring the "Hook n' Look" fishing show, which offers an underwater perspective in the field of TV fishing shows.
Broadcast on the Versus cable network and premiering its fourth season Dec. 27, "Hook n' Look's" father-and-son team - professional angler Kim Stricker and his son Danny - don dive gear at fishing destinations across the country.
"As a lure goes below the surface, the cameras follow, revealing how the fish relate to the underwater habitat, where the baitfish lie and how the lure is presented," BoatU.S. Angler's Steve Levi said in a statement. "This is the kind of stuff that is usually out of sight and it's really eye-opening."
The show also will include segments that involve riding along with the BoatU.S. on-the-water towing fleet.