Skip to main content

BoatUS breaks ground on new headquarters

BoatUS CEO Kirk La (fifth from left) and others break ground for a new association and corporate headquarters in Virginia. Others (from left) are Wayne Klotz, I-95 Business Parks; Edwin Lynch, Port Royal Pride; Fairfax County Springfield District Supervisor Pat Herrity; Virginia state Sen. Richard Saslaw; Fairfax County Braddock District Supervisor John Cook; Bill Roberts and Dave Pierce, both of Geico; and Tom King and Marc Vignerot, both of BoatUS.

BoatUS CEO Kirk La (fifth from left) and others break ground for a new association and corporate headquarters in Virginia. Others (from left) are Wayne Klotz, I-95 Business Parks; Edwin Lynch, Port Royal Pride; Fairfax County Springfield District Supervisor Pat Herrity; Virginia state Sen. Richard Saslaw; Fairfax County Braddock District Supervisor John Cook; Bill Roberts and Dave Pierce, both of Geico; and Tom King and Marc Vignerot, both of BoatUS.

BoatUS, a subsidiary of Geico, is returning to Springfield, Va., after 40 years.

The advocacy, services and safety group for recreational boaters — and the 17th-largest employer in Alexandria — broke ground Wednesday on a 65,000-square-foot association and corporate headquarters at 5323 Port Royal Road in Springfield.

The new BoatUS/Geico Marine Insurance building will be a block from where BoatUS was based in the early 1970s.

In addition to operations the facility will house customer service and nationwide 24/7 on-water/on-road dispatch operations for recreational boat owners.

Among those at the groundbreaking were BoatUS CEO Kirk La; Geico president and COO Bill Roberts; Fairfax County Braddock District Supervisor John Cook; Fairfax County Springfield District Supervisor Pat Herrity; Virginia state Sen. Richard Saslaw; staff from BoatUS and Geico Marine Insurance and building owner I-95 Business Parks; and the design, build and engineering team for the new facility.

“Some may say we are going back to our roots because after our founder, Richard Schwartz, started BoatUS in 1966 he located one of the association’s first offices just down the block at 5261 Port Royal Road,” said La in a statement. “However, when our new building opens in October 2018 it will be our first headquarters built for the purpose of serving the more than half a million BoatUS members and Geico Marine Insurance customers and helping us make boating better for the nation’s nearly 12 million registered boat owners.”

“To help us grow for the next 50 years we will need new team members who are looking for opportunity and a solid career path,” La said. “We know our new headquarters will make BoatUS and Geico Marine Insurance a very appealing place to work.”

The new building offers enhancements that seek to appeal to a millennial workforce, including an open design that encourages collaboration, a fitness center with showers and lockers, a full cafeteria, ample parking with electric vehicle-charging stations and better access to highways and public transportation.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .