Boating industry advertising and marketing veteran Elio Betty, who joined BoatUS Magazine in 2009 as director of advertising, was appointed publisher.
Betty came to BoatUS after six years at Soundings Publications, where he was national sales manager and was credited with significantly growing Soundings magazine’s national advertising base.
Before Soundings, Betty held service and managerial positions in the Connecticut marina industry and was the Rowayton, Conn., harbormaster.
“Elio joined us as director of advertising as part of our initiative to improve BoatUS Magazine as a member benefit, and to make it more relevant and attractive to advertising partners,” BoatUS president Margaret Podlich said in a statement.
“Since then he has earned the boating industry’s appreciation and respect for delivering creative advertising solutions, and he’s nearly tripled the magazine’s advertising revenue. This has allowed the magazine to nearly double its page count, providing our over half million members with a perfect mix of editorial and targeted advertising.”
Betty developed BoatUS Publications’ digital advertising, helping advertisers tap into online and social media, and he contributes to the association’s marketing efforts, working to grow partnerships. He also was recently tasked with media planning for BoatUS and the marine insurance division of its parent, Geico.
A resident of Madison, Conn., Betty enjoys sailing and fishing with his two middle-school-age sons on Long Island Sound.