In 1966, boaters could buy a new midsize cruiser for about $7,000, outboard engines had just surpassed 100 hp and recreational boating was growing on a large scale across America.
It was also in 1966 that the nation’s largest recreational boating group, BoatUS, got its start, thanks to founder Richard Schwartz, who saw a need to make recreational boaters’ lives better.
His vision of offering representation, improving safety, providing quality services at competitive prices and saving boaters money was all rolled up into the “service, savings and representation” motto that remains at the core of the more than half million-member organization today.
“BoatUS has always been there for boaters and always will be,” BoatUS president Margaret Podlich said in a statement marking the group's 50th anniversay.
“Whether it’s helping boaters have a safe day on the water, ensuring that boating taxes go to boating programs, offering competitive boat insurance coverage or having the largest on-water towing fleet in the nation, BoatUS is proudly the single source of exceptional service and savings. We’re steadfast in our commitment to protect boaters and their rights, making boating safer, more affordable and accessible.”