Skip to main content

Bonnier acquires

Bonnier Corp. bought wakeboarding instructional content provider

Bonnier Corp. bought wakeboarding instructional content provider

“Mike [McLin], my business partner, and I are really excited that Wakeboarding, who has longevity and a strong reputation in the industry, is taking over something that we really have a passion for,” co-owner Kyle Schmidt said in a statement.

“Wakeboarding can grow the website into something tremendous with the reach and manpower currently in place, producing a lot of great content for the riders and much more.”

"This strategic acquisition reinforces Wakeboarding’s focus on high-value audience,” brand strategies vice president Matt Hickman said. “The brand will integrate to further identify, surface and activate graduating enthusiasts committed to progressing and supporting their wake lifestyle. We now have another tool to reach the right customer group at the optimal time, allowing us to target a set of individuals to produce a desired outcome for our marketing partners.”

This fall the Wakeboarding magazine brand will produce additional video content to the LearnWake platform as it ramps up the benefits to being a LearnWake member.


Yamaha Rightwaters Supports N.Y. Oyster Restoration

The Billion Oyster Project in New York Harbor aims to bring back bivalves to the mouth of the Hudson River and one of the country’s busiest harbors.

Zeelander Names New CEO

Marine industry veteran Grant Hooper is appointed CEO of Zeelander Yachts.

AIM Marine Group Hosts Meet the Editors Event

More than a dozen editors from Active Interest Media’s Marine Group participated in the day-long, information-sharing event.

Fairline Makes Leadership Appointments

The British luxury boatbuilder founded plans to chart its course for the future with a new CEO and the return of Derek Carter as chairman.

Battle on the Great Lakes Rages On

The Icebreaker Wind Turbine Development faces strong headwinds from boating and fishing groups.

Limestone Boat Co. Expands Dealer Network

The company adds four new dealers to its roster, with three to represent Aquasport Boats.

NMEA Announces ‘22 Training Course Schedule

For next year, marine training courses will be offered as virtual and in-person sessions for basic marine electronics installers, and in-person only for advanced installers.