Bonnier Corp. bought wakeboarding instructional content provider Learnwake.com.
“Mike [McLin], my business partner, and I are really excited that Wakeboarding, who has longevity and a strong reputation in the industry, is taking over something that we really have a passion for,” Learnwake.com co-owner Kyle Schmidt said in a statement.
“Wakeboarding can grow the website into something tremendous with the reach and manpower currently in place, producing a lot of great content for the riders and much more.”
"This strategic acquisition reinforces Wakeboarding’s focus on high-value audience,” brand strategies vice president Matt Hickman said. “The brand will integrate Learnwake.com to further identify, surface and activate graduating enthusiasts committed to progressing and supporting their wake lifestyle. We now have another tool to reach the right customer group at the optimal time, allowing us to target a set of individuals to produce a desired outcome for our marketing partners.”
This fall the Wakeboarding magazine brand will produce additional video content to the LearnWake platform as it ramps up the benefits to being a LearnWake member.