Bonnier names brand strategies director for three titles

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Bonnier promoted Glenn Sandridge to director of brand strategies for Yachting, Boating and Flying in a move that the company said is designed to position itself to better connect with partners and audiences in the market’s digital landscape.

Bonnier said Tuesday that the move magnifies its commitment to embrace innovative and valuable multimedia programs that offer integrated advertising and market-research opportunities.

The company said Sandridge has been integral, as marketing director for Bonnier’s marine titles for the past 2-1/2 years, in the implementation of several client initiatives to help drive conversation and deeper engagement with customers. Bonnier said Sandridge plans to firmly establish Yachting, Boating and Flying as the leaders in the changing media world.

“Bonnier has developed and implemented total solutions connecting our passionate audiences to our clients. I plan to bring those digital and marketing capabilities to these iconic brands,” Sandridge said in a statement. “Our content teams are experts at providing the right message at the right time using the right technology. Utilizing all our print and digital assets customized for our client’s specific goals is a top priority.”

Sandridge spent more than 20 years in sales and marketing at MasterCraft, Bombardier, Toyota and MarineMax before joining Bonnier.

“Glenn understands the markets, the buyers and the challenges facing the industries,” said Glenn Hughes, group publisher of the titles, in the statement. “He has a keen mind and a strategic approach to leverage our new digital solutions to create integrated programs important to our marketing partners’ business objectives.”

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