More than 270 yacht brokers recently attended YachtWorld.com's Yacht Brokerage University seminars in Fort Lauderdale and Sarasota, Fla.
The theme of the events was "transition," and attendees received a global industry overview and learned about new marketing techniques, including current YachtWorld.com product features and benefits.
Specific YachtWorld.com product presentations ranged from "What's new in BoatWizard," YachtWorld.com's proprietary inventory management tool, and tips and tricks on operating it, to what a customer-relationship management system is and what it can do for a broker.
"A major part of our mission is to provide yacht brokers with the tools and knowledge to get them ahead of their competition and keep them there," said Ian Atkins, vice president and general manager of YachtWorld.com, in a statement.
"Making them aware of the global scale of the current transition and the pace at which these changes are taking place is vital," he added. "It was very gratifying to hear from so many of the brokers during and after our presentations that this theme resonated so strongly with them and that our efforts were much appreciated."
YachtWorld.com and Soundings Publications are divisions of Dominion Enterprises.