Brother-sister team behind Sea Tow reflect for National Siblings Day

Publish date:

The brother-and-sister team behind Sea Tow International say their strong sibling relationship is part of what helps them deal with ups and downs — and especially crises like the covid-19 pandemic.

Sea Tow president Kristen Frohnhoefer and her brother Capt. Joseph Frohnhoefer III, who is CEO, have spent almost 20 years involved in daily operations at the company started by their father in 1983.

Kristen felt like National Siblings Day this month would be a good opportunity to reflect on the unique advantages of them running a company together, especially during unprecedented times.

“The strength of our relationship as brother and sister is one of the things that helps us and our company get through tough times,” she said in a statement. “We’ve seen industry disruptions, some local and some national like major hurricanes, the gulf oil spill, the economic downturn in 2008 and the current pandemic. Through it all, we have always respected each other’s strengths and weaknesses and it’s what has contributed to our success.”

The two overcame the hurdle of losing their father, Capt. Joseph Frohnhoefer Jr., after a brief battle with cancer at age 71 in 2015. Known throughout the boating industry as “Captain Joe,” he built the company that the siblings then took over.

“Sea Tow has a network of franchises that are supported by a strong system, and that’s what helps us successfully get through times like these,” said Joseph. “Whether it’s covid or any other issue, it’s the strength of the Sea Tow system that helps us push through these times. Our franchisees have more say in our system than most franchise-operated companies. Their captains and their staff are in the know, so it shortens that communications gap in why and how to respond in certain situations.”


Sea Tow Saves Cold-Stunned Turtles

Its Corpus Christi outfit is rescuing turtles that were affected by the deep freeze in Texas.

Southern Marinas Sells Portfolio

The group had made six acquisitions last year and had a total of 12 properties under its umbrella.

2020 Neptune Award Winners Named

The annual marketing awards drew 129 entries in 20 categories.

‘A Great Start to 2021’

An onslaught of new and returning customers kept dealers busy in what is typically a slower time of year.

Nautique Names VP of Sales

Rick Skinner joins the Correct Craft subsidiary after 30-plus years with water-sports equipment manufacturer HO Sports.

MarineMax Expands Territories for Cruisers, MJM

The dealership will offer the brands at several of its locations, including Boston, Baltimore, Jacksonville and Charleston.

Groupe Beneteau Hacked

The breach was detected last week, resulting in a full network shutdown and production stoppage at several locations.