BRP adds North American boatbuilders and Evinrude dealers - Trade Only Today

BRP adds North American boatbuilders and Evinrude dealers

Publish date:

BRP added 19 new Evinrude dealers and four boatbuilders in North America during its third quarter.

The company attributed the growth to strong interest in its Evinrude E-TEC G2 engine.

“We’re excited to be able to offer our customers the power and customizability of the Evinrude E-TEC G2 engines,” Jeff Junker, general manager of North Carolina-based Wher-Rena Boatland, said in a statement.

“The Evinrude E-TEC G2 outboard is not only the best-performing and most fuel-efficient engine on the market, but it has garnered praise for its bold, breakthrough design and stylish good looks. Gone are the days when an outboard was an ugly, but necessary add-on at the transom. Including the Evinrude outboard lineup in our current portfolio offers our customers a superior choice in outboard engine technology.”

“So far this year, we’ve signed a total of 55 new dealers and 17 OEMs in North America,” said Alain Villemure, vice president and general manager of BRP’s Marine propulsion systems division.

“These new dealers and boatbuilders are just the latest to join our ever-growing network. The performance benefits of our E-TEC technology provide our dealers with a superior choice for their discerning customers.”


E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.