BRP adds North American boatbuilders and Evinrude dealers - Trade Only Today

BRP adds North American boatbuilders and Evinrude dealers

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BRP added 19 new Evinrude dealers and four boatbuilders in North America during its third quarter.

The company attributed the growth to strong interest in its Evinrude E-TEC G2 engine.

“We’re excited to be able to offer our customers the power and customizability of the Evinrude E-TEC G2 engines,” Jeff Junker, general manager of North Carolina-based Wher-Rena Boatland, said in a statement.

“The Evinrude E-TEC G2 outboard is not only the best-performing and most fuel-efficient engine on the market, but it has garnered praise for its bold, breakthrough design and stylish good looks. Gone are the days when an outboard was an ugly, but necessary add-on at the transom. Including the Evinrude outboard lineup in our current portfolio offers our customers a superior choice in outboard engine technology.”

“So far this year, we’ve signed a total of 55 new dealers and 17 OEMs in North America,” said Alain Villemure, vice president and general manager of BRP’s Marine propulsion systems division.

“These new dealers and boatbuilders are just the latest to join our ever-growing network. The performance benefits of our E-TEC technology provide our dealers with a superior choice for their discerning customers.”

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