BRP is donating warm clothing to relief efforts in Japan, the company announced.
The clothing was distributed to its subsidiary, BRP Japan, which will redirect it to the people most in need.
"The Japan earthquake and tsunami has left so many homeless during such a cold time of the year," president and CEO José Boisjoli said in a statement. "We hope that by providing direct relief, we can ease some of the hardships felt by survivors. On behalf of all BRP employees, our thoughts are with them."
BRP has operated a direct distribution network in Kanagawa, Japan, since February 2000, that was not affected by the March 11 disaster.