BRP ends model-year designations for Evinrude outboards - Trade Only Today

BRP ends model-year designations for Evinrude outboards

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BRP announced that it will eliminate traditional model-year designations for Evinrude outboard engines.

Beginning this month, the date of manufacture will be referenced on the serial number label on each Evinrude outboard engine.

The benefits of model-year elimination include:

Quicker Product Updates: Consumers will not have to wait for a model-year transition to receive the latest product developments from Evinrude.

Simplicity: Instead of tracking two model years, one for the boat and one for the engine, Evinrude outboard owners will only have to reference the model year of their boat package.

Improved Inventory Management: Authorized Evinrude dealers and OEM partners will be able to manage their inventory more effectively and ensure that the most recent Evinrude outboard models are available to their customers.

    “BRP remains committed to the award-winning Evinrude E-TEC technology, and the model-year elimination is consistent with current standards in the marine industry,” Evinrude vice president of sales, marketing and aftersales Steve Laham said in a statement.

    “By eliminating model years, consumers will be provided with product upgrades earlier, without having to wait for the start of a new model year,” he added. “Overall, this change will be positive for our customers, dealers and OEM partners worldwide.”

    The model-year elimination will not affect the warranty of any Evinrude outboard engine, nor will it affect the resale or trade-in value of an outboard engine or boat package. In states that require a manufacturer’s statement of origin for titling purposes, Evinrude will supply the appropriate MSO information to its dealer network.

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