BRP gains financing coverage for Evinrude outboards

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Sheffield Financial, a division of BB&T Financial FSB, expanded its coverage of BRP power-sports products to include Evinrude outboard engines.

By adding outboard engines, Sheffield, which has specialized in the power-sports industry for the last 10 years, is expanding its range of financed products, the company said.

“BRP's Evinrude brand has a long history, and their excellent reputation has allowed them to grow into the successful company that they are today. As an avid sportsman, I am extremely excited to have this opportunity to finance Evinrude products,” president Jack Snow said in a statement.

In January, BRP agreed to exclusively endorse Sheffield's installment financing programs for its Sea-Doo watercraft, CanAm all-terrain vehicles, side-by-side vehicles and roadsters and Ski-Doo snowmobiles sold by its U.S. dealers.

Also covered by the agreement, though not exclusively, was the Sea-Doo boat line.

“We welcome this opportunity to continue building on our strong relationship with Sheffield through the financing of our Evinrude products,” BRP North American division vice president and general manager Yves Leduc said in a statement. “Their slogan 'Personal service, it's that simple' is truly a commitment from Sheffield to our dealers and customers and adds a valuable lending resource option to our outboard business.”