BRP holds Evinrude promotion

Author:
Updated:
Original:

BRP launched a new retail incentive promotion for its Evinrude outboard engines.

The new program, "Season's BEST Boat Show Sales Event," offers participating Evinrude dealers an aggressive sales-closing tool designed to deliver added incentives for boat show shoppers.

Qualified Evinrude E-TEC purchases between now and April 15 receive a free five-year factory-backed limited warranty (three-year BRP factory warranty, plus an additional two years B.E.S.T. coverage).

Consumers who repower their current boat with a qualifying Evinrude E-TEC engine between now and April 15 will receive a discount of as much as $800 off rigging equipment.

"We want to continue offering our dealers effective retail programs to drive dealer traffic," said Christopher Berg, director of marketing and strategic planning for Evinrude, in a statement. "This latest retail offer will give our dealers the necessary selling incentives to boost retail activity at the upcoming boat shows."

Click here for the full release.

Related

Future Sales Focal Point

This month’s Pulse Report survey asks if inventory levels and other concerns will be a factor in boat-show participation. Take the survey here.

ABYC Releases ‘Largest Update’ of Standards

The 61st supplement of its Standards and Technical Information Reports for Small Craft includes electric propulsion and electrical systems.

Fort Myers Tech Receives Training Support

Yamaha and the Marine Industries Association of Southwest Florida and Tampa Bay donate to the college’s new maintenance certification program.

LCI Reports Record Q2

The parent of OEM supplier Lippert Components saw a 108 percent increase in net sales to $1.1 billion.

Cox Marine Addresses the Supply Chain

The diesel outboard manufacturer brings all sub-assembly production in-house to obviate delivery issues.

Boat Shows and Dealer Week Are Calls to Action

Shows are one of the best ways to connect face-to-face with customers, and MRAA’s signature conference can give insights into achieving retail success.