BRP launched a new retail incentive promotion for its Evinrude outboard engines.

The new program, "Season's BEST Boat Show Sales Event," offers participating Evinrude dealers an aggressive sales-closing tool designed to deliver added incentives for boat show shoppers.

Qualified Evinrude E-TEC purchases between now and April 15 receive a free five-year factory-backed limited warranty (three-year BRP factory warranty, plus an additional two years B.E.S.T. coverage).

Consumers who repower their current boat with a qualifying Evinrude E-TEC engine between now and April 15 will receive a discount of as much as $800 off rigging equipment.

"We want to continue offering our dealers effective retail programs to drive dealer traffic," said Christopher Berg, director of marketing and strategic planning for Evinrude, in a statement. "This latest retail offer will give our dealers the necessary selling incentives to boost retail activity at the upcoming boat shows."

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