BRP holds Evinrude promotion

Author:
Updated:
Original:

BRP launched a new retail incentive promotion for its Evinrude outboard engines.

The new program, "Season's BEST Boat Show Sales Event," offers participating Evinrude dealers an aggressive sales-closing tool designed to deliver added incentives for boat show shoppers.

Qualified Evinrude E-TEC purchases between now and April 15 receive a free five-year factory-backed limited warranty (three-year BRP factory warranty, plus an additional two years B.E.S.T. coverage).

Consumers who repower their current boat with a qualifying Evinrude E-TEC engine between now and April 15 will receive a discount of as much as $800 off rigging equipment.

"We want to continue offering our dealers effective retail programs to drive dealer traffic," said Christopher Berg, director of marketing and strategic planning for Evinrude, in a statement. "This latest retail offer will give our dealers the necessary selling incentives to boost retail activity at the upcoming boat shows."

Click here for the full release.

Related

Windy Boats to Make U.S. Debut with Nautical Ventures

The Florida firm said the Scandinavian brand will complement its other European boat lines.

Beneteau America Names New President

Don Smith joined the French builder in 2018 as outboard sales manager.

Supply and Demand

Facing unprecedented demand, Brunswick plans to reopen its Palm Coast, Fla., plant and expand operations in Mexico and Portugal.

EPropulsion Announces 2021 Lineup

Its electric propulsion offerings now feature hydrogeneration capabilities, 48-volt architecture and more.

Yamaha Updates Midrange Outboards

The F250 and F300 now share features from Yamaha’s 425XTO engine, such as Digital Electric Steering and Thrust Enhancing Reverse Exhaust.

Quick Hits: January 25, 2021

Inmarsat marks significant installation milestone on its Fleet Xpress system and the NMEA announce virtual marine electronics installer training classes for next month.