BRP plans consolidation in Wisconsin


BRP plans to invest more than $15 million in the next three years to transform its outboard engine facility in Sturtevant, Wis., and "become the heart of the Evinrude brand," the company announced.

The company received some funding from the state to assist in the move, according to the Wisconsin governor's office.

Evinrude product development, marketing and sales functions, as well as customer service, will be consolidated under one roof. All employees from the Waukegan, Ill., facility will be regrouped in the Sturtevant campus.

The company said no jobs will be lost in the move. Employee relocations will begin in late spring and should be completed by the end of 2011.

"This additional investment further demonstrates BRP's commitment to the Evinrude brand," president and CEO José Boisjoli said in a statement. "One site allows BRP to bring all Evinrude-related employees under one roof to better serve its network and its customers worldwide."

The decision was made to ensure maximum utilization of the facilities and to structure the BRP team in a way that will encourage efficiency and community, the company said. BRP committed itself to the Evinrude brand when it acquired the assets of Outboard Marine Corp. in 2001.

Wisconsin Gov. Scott Walker said BRP was awarded a $1 million Wisconsin Development Fund loan to purchase equipment for its facility in Sturtevant - one of two companies that received such funds.

"Manufacturing is a cornerstone of the Wisconsin economy and will be a key element in driving our overall recovery efforts," Walker said in a statement. "I am pleased that we could help these companies generate jobs and new investment."

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