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BRP plans Sea-Doo test-ride events

BRP is offering consumers the opportunity to test-ride new 2013 Sea-Doo watercraft, equipped with iBR, the only on-water brake system, at events across the United States this spring and summer.

The 2013 Sea-Doo Test Ride Tour will be visiting 23 popular family boating destinations, offering consumers the chance to experience the Sea-Doo lifestyle and learn about the latest technological watercraft advances from BRP.

The tour provides current and potential watercraft riders with the opportunity to try before they buy. The Sea-Doo events team will assist consumers in finding the right Sea-Doo product to fill their watersports/boating life. Guests are offered an on-water experience aboard a variety of Sea-Doo watercraft models, the only watercraft with a brake.

Sea-Doo is the No .1 watercraft brand in the North America and worldwide, and BRP’s initiative is the biggest manufacturer-supported on-water demo effort in the marine industry and is looking to introduce the Sea-Doo lifestyle to more than 3,000 people during the 23 three-day weekend events.

The Sea-Doo Test Ride events will be free to the boating public (for those over age 18 with a valid license) and are managed by the Sea-Doo events team, composed of industry and product experts. Each Sea-Doo tour stop is designed for experienced and first-time boating families to experience the Sea-Doo lifestyle.

Attendees will also have the opportunity to win a new Sea-Doo GTI Limited 155 model and Sea-Doo MOVE I trailer in the Sea-Doo “I BRAKE FOR …” sweepstakes. Anyone can enter by visiting or directly at, starting April 10, and sharing the special moments and destinations they brake for.

Click here for the full release.



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