BRP plans Sea-Doo test-ride events

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BRP is offering consumers the opportunity to test-ride new 2013 Sea-Doo watercraft, equipped with iBR, the only on-water brake system, at events across the United States this spring and summer.

The 2013 Sea-Doo Test Ride Tour will be visiting 23 popular family boating destinations, offering consumers the chance to experience the Sea-Doo lifestyle and learn about the latest technological watercraft advances from BRP.

The tour provides current and potential watercraft riders with the opportunity to try before they buy. The Sea-Doo events team will assist consumers in finding the right Sea-Doo product to fill their watersports/boating life. Guests are offered an on-water experience aboard a variety of Sea-Doo watercraft models, the only watercraft with a brake.

Sea-Doo is the No .1 watercraft brand in the North America and worldwide, and BRP’s initiative is the biggest manufacturer-supported on-water demo effort in the marine industry and is looking to introduce the Sea-Doo lifestyle to more than 3,000 people during the 23 three-day weekend events.

The Sea-Doo Test Ride events will be free to the boating public (for those over age 18 with a valid license) and are managed by the Sea-Doo events team, composed of industry and product experts. Each Sea-Doo tour stop is designed for experienced and first-time boating families to experience the Sea-Doo lifestyle.

Attendees will also have the opportunity to win a new Sea-Doo GTI Limited 155 model and Sea-Doo MOVE I trailer in the Sea-Doo “I BRAKE FOR …” sweepstakes. Anyone can enter by visiting www.sea-doo.com or directly at www.ibrake4.com, starting April 10, and sharing the special moments and destinations they brake for.

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