Club BRP Montreal, BRP’s biggest event of the company's 70-year history, ended Sunday after the general public had the chance to test the products and visit the BRP showroom at the Palais des congrès during the weekend.
In addition to the 4,000 dealers, distributors, media and employees from around the world that BRP invited to its commercial fair, the company provided free access to the showroom at the Palais des congrès, free demo rides at the Ultimate Playground site and free outdoor concerts.
“One of the main reasons for Club BRP was to give our dealers, distributors and invited media a chance to understand our company better. They had the chance to visit our facilities in Valcourt; they gained a better understanding of BRP, of what makes us tick,” president and CEO José Boisjoli said in a statement. “Throughout the week our employees did an outstanding job to greet and help our guests. They overcame exceptional logistical challenges, so we can say mission accomplished.”