Brunswick acquires Garelick Manufacturing

Brunswick Corp. said today that it added Garelick Manufacturing Co. to its growing marine parts and accessories business.

Brunswick Corp. said today that it added Garelick Manufacturing Co., a maker of seat, table hardware and other items, to Brunswick’s growing marine parts and accessories business.

Terms of the transaction were not disclosed.

Garelick had annual sales of about $21 million in 2014. The company is based in St. Paul Park, Minn., and markets products under its namesake brand, as well as the “EEz-In” mark.

Garelick’s product portfolio includes upholstered seating, table hardware, marine boarding ladders, boat hooks and outboard motor brackets. The newly acquired company will operate as part of Mercury Marine’s Attwood Marine Products division.

“Garelick is the leading brand name in premium seat and table hardware,” Brunswick president and COO Mark Schwabero said in a statement. “It has a diverse portfolio of market-leading products that are complementary to Attwood, with limited overlap. We believe it is a very good fit, providing an opportunity to expand Mercury’s P&A products business. Further, this action aligns with Brunswick’s P&A expansion strategy, an arena that offers us good opportunity to grow and prosper.”

In recent months, Brunswick added Whale, a European parts and accessories product manufacturer for the marine and recreational vehicle industries, as well as parts and accessories distributors Bell Recreational Products Group in the midwestern United States and BLA in Australia.

Along with adding to Mercury Marine’s growing P&A product portfolio, Schwabero said Garelick products should benefit from Mercury’s distribution operations, which offer same-day or next-day delivery throughout most of the scope of its operations, as well as boatbuilder relationships.

The parts and accessories business continues to grow and over the past few years has helped reduce the cyclicality of the company’s portfolio, Brunswick chairman and CEO Dustan E. McCoy said.

Mercury Marine’s parts-and-accessories businesses, along with the Brunswick Fitness segment, now comprise about 45 percent of the corporation’s annual revenue.


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