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Brunswick Acquires SemahTronix

SemahTronix will now be part of Brunswick’s Advanced Systems Group.

SemahTronix will now be part of Brunswick’s Advanced Systems Group.

Brunswick Corp. said in a statement that it acquired SemahTronix, a global supplier of wiring harnesses and cable assemblies for the marine, mobile and defense industries. Financial terms were not disclosed.

The company will be part of Brunswick’s Advanced Systems Group of parts-and-accessory brands, which include batteries, power management, digital control and monitoring, and networked systems and devices.

“The acquisition of SemahTronix immediately enhances our integrated systems offerings by providing our ASG Connect organization and our global customers with access to high-quality, large, complex electrical wire harnessing systems that further enable our end-to-end systems solutions and capabilities,” Brett Dibkey, Advanced Systems Group president, said in the statement. “Adding SemahTronix will allow us the ability to vertically integrate, offering a higher degree of quality control and faster lead time.”

Headquartered in Flippin, Ark., SemahTronix has provided harnessing and other electrical solutions for more than 40 years.

“A key growth strategy for the Advanced Systems Group and our ASG Connect organization is to provide turnkey solutions that offer superior quality and fully integrated systems to reaffirm our position as the go-to trusted partner in the marketplace,” said Daniel Clarkson, general manager of ASG Connect. “The addition of SemahTronix complements our strategy to deliver seamless end-to-end integration for our global channel partners.”

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This is the third acquisition for Brunswick’s Advanced System Group in the past four months, including the June agreement to acquire Navico and the September acquisition of RELiON Battery.

“We are thrilled to be joining the Brunswick family, as our vision to be a world-class supplier of cable assemblies and to deliver quality products to consumers worldwide has now been exponentially accelerated,” said SemahTronix CEO Rusty Hames.


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