Brunswick buys Australian distributor

Brunswick Corp. said it acquired BLA, Australia’s largest provider of boating, lifestyle and adventure products.
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Brunswick Corp. said it acquired BLA, Australia’s largest provider of boating, lifestyle and adventure products, to help bolster the company’s marine parts and accessories business in the region.

Terms were not disclosed.

BLA had revenue of 50 million Australian dollars in 2014, or nearly $40 million.

"We continue to seek opportunities to strategically grow our marine and fitness operations throughout the world," Brunswick chairman and CEO Dustan E. McCoy said in a statement.

"BLA bolsters the distribution arm of our marine P&A business by expanding our reach and customer responsiveness in the important Australian marine marketplace and this region of the world,” McCoy said.

Founded in 1974, BLA has an extensive dealer network throughout Australia and New Zealand and serves original equipment manufacturers, Brunswick said.

BLA offers more than 15,000 products from brands such as Attwood, BEP, Cannon, Humminbird, Lewmar, Mastervolt, Minnkota, SeaStar Solutions, Sierra and Whale.

Brunswick acquired Whale last summer.

BLA will continue to conduct business under its current name and will continue to be based in Brisbane, Australia. It also has operations in Melbourne and Perth, Australia, and in Auckland, New Zealand.

Brunswick said BLA will continue to serve its current client base while working with its current vendor partners and collaborating with other Mercury P&A distribution operations, such as Land 'N' Sea, to share and integrate best practices and refine performance and operational metrics.

"We are pleased to have completed this transaction with BLA and look forward to continuing and extending a connection with its current client base and the marine industry in the region," McCoy said.

"This is another strategic step in our efforts to continue to grow Brunswick,” he said. “We will grow our organization both organically through an aggressive pace of new-product introduction, as well as by select acquisitions, such as the BLA transaction, which now joins both Whale, a leader in water and heating systems, and Bell Recreational Products Group, a Midwest-based P&A distributor, as recent additions to Mercury's P&A business."


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