Bryant Boats’ new Peter Granata-designed Sperenza will debut during the winter boat show months and in the upcoming HGTV Dream Home 2016 Giveaway, which runs from Dec. 29-Feb. 18.
Selected to be a part of a grand prize package valued at more than $1.5 million, the boat’s exposure on HGTV will be a cornerstone of the 2016 branding efforts.
"In 2015, the HGTV Dream Home Giveaway received more than 90 million entries,” Bryant CEO John Dorton said in a statement. “With such a wide reach, this partnership will be great for building the Bryant brand and awareness for boating in the desirable demos of both men and women. The HGTV Dream Home 2016, featuring the new Speranza, represents the ultimate in waterfront living.”