Cabela’s plans new store in Wisconsin


Cabela's plans to open a new store in the Green Bay, Wis., area in the summer of 2013, the company announced.

Construction is scheduled to begin this fall. The store will be Cabela’s third in Wisconsin, joining the Prairie du Chien and Richfield locations. The company also operates a distribution center in Prairie du Chien.

The approximately 100,000-square-foot store will be in the Titletown Development area being developed in conjunction with the Green Bay Packers. Cabela’s expects the store to employ about 175 full-time, part-time and seasonal employees.

“Wisconsin is full of people who are passionate for the outdoors, people who share the Cabela’s lifestyle and who are known for their loyalty and dedication to sports. It’s a wonderful area to expand our retail footprint,” CEO Tommy Millner said in a statement.

The store will be built in Cabela’s next-generation layout, designed to surround customers in an outdoor-like experience. In addition to thousands of outdoor products, the store will include a large mountain replica featuring North American game animals re-created in their natural habitat, a Gun Library, aquarium, Bargain Cave, Boat Shop and deli.

Cabela’s operates 36 retail stores across the United States and Canada.