Campaign seeks to crack down on intoxicated boaters

Author:
Updated:
Original:

Lake Havasu City, Ariz., is launching a new campaign to stop boating under the influence of alcohol.

"We're determined to significantly reduce the number of intoxicated boaters on Lake Havasu," said Jim Salscheider, executive director of the Lake Havasu Marine Association, in a statement.

"All we're asking is that every boat designate one on-board person to be responsible for operating the boat on that day who is not going to consume an alcoholic beverage or ingest a controlled substance while on the water," he added. "It's a campaign that has been successful in reducing the number of highway accidents. Now it's time for the boating community to embrace the same philosophy."

The first awareness of this new safety campaign has already begun. Signs advising boaters to carry a designated operator have been posted at several prominent public launch ramps around Lake Havasu.

The campaign will continue to accelerate as the 2011 boating season approaches.

In addition to signs at major launch ramps, the program will be supported with an aggressive marketing strategy, including articles, ads and press releases in prominent boating publications, local radio announcements, consumer boat show exposure, e-mail blasts to known boaters, website links and social networking, and support from waterfront restaurants, bars and boat rental operations.

Click here for the full release.

Related

A Report from Ohio’s Hybrid Boat Show

The online/in-person show was deemed a success, but organizers say it can’t compare to a traditional boat show. “We took the best action available to us.”

Marina Conference and Expo Begins Tomorrow

Preconference workshops at the virtual event will focus on electrical code updates, BIG grant application guidance and marina operations.

Regal Names VP, North American Sales and Marketing

Jake Kuck had previously served as North American sales manager.

Williams Jet Tenders Expands

The U.K. builder is making changes to its facility to increase production and the size of its RIBs.

Industry Mourns Daniel Harper

The Siren Marine founder and CEO died unexpectedly.

Quick Hits: January 26, 2021

Oxe’s range of diesel outboards get EPA approval and the Association of Marina Industries’ Training Institute releases its certification course schedule.

Virtual Boat Show Season

With most of the winter boat shows canceled, will dealers see a slowdown in demand heading into spring?