Canadian digital publisher redesigns boat and outboard websites

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Digital Era Media, which publishes a number of Canadian Marine and Powersports Listing sites, has launched new versions of BoatDealers.ca and OutboardDealers.ca. The company said in a statement that the websites are powered by its sixth-generation MyDealers.ca platform.

“We started with a clean slate, as I challenged our talented team to do something special,” said Chris Perera, Digital Era Media’s president and CEO, in the statement. “We literally improved every aspect of BoatDealers.ca and OutboardDealers.ca including making them faster, easier to use, cleaner design, with more effective lead generation, and a vastly improved mobile experience.”

BoatDealers.ca receives more than 1.5 million unique visitors each year. It was launched in 2001, and according to Perera, is the “top-visited and most effective online platform” for boat buyers and sellers across Canada.

OutboardDealers.ca is the only website in Canada dedicated to loose new and used outboard engines for sale. It was launched in 2015 and currently attracts more than 112,000 visitors each year. 

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