Carolina Electric Boats, a builder of eco-friendly watercraft, changed its name to Freedom Electric Marine and renewed its focus on electric boating options that are sustainable, renewable and environmentally low-impact.
“We are very excited about the new brand identity, and the outlook for electric boating in general,” company president and managing partner Frank Jones said in a statement. “The name stems from the fact that with one of our boats you’re freeing yourself to more fully enjoy time on the water. With an electric boat, you’re no longer a slave to high gas prices. You can launch your boat from just about anywhere, you can transport our boats without having to use a large tow vehicle, and last but certainly not least you’re free to boat as much as you want with no fear of either exhaust or noise pollution.”
Marketing manager Roscoe Worth-Jones said the name change helps the North Carolina-based company alleviate confusion because other brands in the marketplace have “Carolina” in their names.
“We believe that the name ‘Freedom Electric’ accurately conveys the core element of our value proposition and also allows us to sidestep the aforementioned branding issues that we faced with ‘Carolina Electric’,” he added.