Carolina Electric Boats has a new name

Author:
Updated:
Original:

Carolina Electric Boats, a builder of eco-friendly watercraft, changed its name to Freedom Electric Marine and renewed its focus on electric boating options that are sustainable, renewable and environmentally low-impact.

“We are very excited about the new brand identity, and the outlook for electric boating in general,” company president and managing partner Frank Jones said in a statement. “The name stems from the fact that with one of our boats you’re freeing yourself to more fully enjoy time on the water. With an electric boat, you’re no longer a slave to high gas prices. You can launch your boat from just about anywhere, you can transport our boats without having to use a large tow vehicle, and last but certainly not least you’re free to boat as much as you want with no fear of either exhaust or noise pollution.”

Marketing manager Roscoe Worth-Jones said the name change helps the North Carolina-based company alleviate confusion because other brands in the marketplace have “Carolina” in their names.

“We believe that the name ‘Freedom Electric’ accurately conveys the core element of our value proposition and also allows us to sidestep the aforementioned branding issues that we faced with ‘Carolina Electric’,” he added.

Related

We Got ’em, But Can We Keep ’Em?

The results of a Recreational Boating and Fishing Foundation study reveal insights for engaging and retaining the new boaters and anglers we gained last year.

Siren’s 3 Series Receives NMEA 2000 Certification

The Internet of Things technology allows OEMs and other stakeholders to receive such data as engine metrics, fault codes and service requirements.

Galeon Launches Outboard Series

The first model in the series, the 325 GTO, will be powered by twin 350-hp Mercury Verados.

We Have Liftoff

Foil-equipped powerboats are poised to enter the mainstream recreational marine market.

Scania to Power Demo Viking 46

The Swedish engine manufacturer will use the boat in tournaments and other events to showcase its power options to the U.S. market.

Quick Hits: January 20, 2021

ShoreMaster, HydroHoist and Neptune rebranded as Waterfront Brands; Boats Group acquires more European brokerage sites; and Gill Fishing partners with rgyr agency.

Should You Require Employee Vaccinations?

With the Covid vaccines becoming more readily available, it’s a topic that’s worth addressing now.

Parker Sponsors ‘Journey for a Cause’

An Indiana college student will embark on a 10-day passage from the Ohio River to the Gulf of Mexico to highlight inclusion and fishing.

With Great Power Comes Great Challenges

Today’s high-horsepower outboards are heavy, and produce prodigious power and torque — three factors that boatbuilders must balance.