The Recreational Boating and Fishing Foundation released the findings of its national research study, conducted in conjunction with multinational market research and consulting firm IPSOS.
The study, “Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention,” addresses the millions of returning and new boaters and anglers, and how best to engage with these audiences.
“Throughout 2020, fishing and boating have provided Americans with much-needed encouragement,” RBFF President and CEO Frank Peterson said in a statement. “As we look ahead to 2021 and beyond, engaging with these newcomers will be an integral part of our industry’s continued success, and with that in mind, this new study provides data-backed insights to help fishing and boating organizations retain these non-traditional new audiences.”
The key findings are illustrated below.