Catalina Yachts picks marketing firm

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Largo, Fla.-based Catalina Yachts named Affinity Marketing & Communications of Dunedin, Fla., as its advertising and marketing agency of record.

Affinity Marketing handles the manufacturer’s collateral and print ads, public relations and dealer support programs for Catalina.

The agency recently completed a comprehensive rebranding program for the company, promotional material for the new Catalina 445 sales brochure and has begun the design of a new corporate Web site.

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