Catapult Creative Labs announces personnel moves

Catapult Creative Labs announced that Kelly Blake joined the company as vice president of client services and strategy.

Catapult Creative Labs announced that Kelly Blake joined the company as vice president of client services and strategy.

In addition, Meredith Powlison joined as project manager.

Catapult Creative Labs, Active Interest Media’s marketing and creative services division, offers a full range of client services, including custom content, ad creative, social strategy, video and TV production, lead generation, brand strategy, event activation, research, data services and more.

Trade Only Today is also part of Active Interest Media.

“Kelly’s wealth of experience and industry knowledge in the verticals we serve is what sets Catapult apart,” Catapult Creative Labs managing director George Sass said in a statement.

“Her expertise, combined with our audience-engagement platforms, are key components in executing our client’s strategy. Meredith brings us the winning formula of content creation, strategic planning and project management and applies her skills to every project.”

With more than 20 years of experience, Blake is an experienced communications and marketing lead, with success working both the client and agency side. She has experience creating traditional and non-traditional media strategies; digital and social marketing; retailer and consumer events, promotion and reputation management; and branding campaigns for clients large and small.

Prior to joining Catapult, Blake was an executive director at Golin, a global IPG communications agency. Among other projects, she led the Clif Bar account, as well as strategy for outdoor/sports and social purpose initiatives for Adidas. Kelly is known in the outdoor, ski, bike and health and wellness industries, and will be leading Catapult’s campaigns in those areas.

As project manager, Powlison will support Catapult’s daily operations with extensive social media, digital engagement and content experience.

Prior to Catapult, she worked in financial services as a social media and PR specialist. She also served as managing editor at Sailing World, digital editor for Yachting, Cruising World and Sailing World, and as events coordinator at PeopleForBikes, a 7-month stint when she lived out of a station wagon, camped over 80 nights and traveled 27,000 miles.

Catapult’s recent projects cover a wide range of services and subjects, including a lavish 108-page brand book for Outer Reef; the #RideAnotherDay video for the National Ski Areas Association as part of a PSA campaign about skier safety; and a total rebuild of CSI Saddlepads’ website, making it mobile-friendly and improving speed and UI scores by almost twofold overnight.


PressureMate Introduces On-Board Pressure Washer

The 12-volt system has a patent-pending plunger design that produces 600 psi of pressure.

ABYC Introduces Entry-Level Certification

The Marine Service Technology program now includes a year-end exam to help launch students into marine-industry careers.

IBEX Calls for Innovation Award Entries

The NMMA-managed program is accepting new-product submissions through Aug. 13.

Pocket Yacht Opens in N.C.

The Cutwater and Ranger Tugs dealer opened in New Bern, its third East Coast location.

Trawlerfest Scheduled for Newport

Passagemaker magazine’s signature event runs Aug. 24-28 at Newport Shipyard in Rhode Island.

Our Most Critical Federal Program Needs Your Support

The Sport Fish Restoration and Boating Trust Fund is up for renewal. Ask Congress to support its reauthorization.

KVH Introduces TracPhone LTE-1

The new communications system provides connectivity up to 20 miles offshore in more than 150 countries.