CDK Global Recreation adds regional sales manager

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Utah-based CDK Global Recreation, a division of CDK Global, named David Martin as a new Lightspeed regional sales manager in the Northeast.

Martin has 25 years of experience in sales management in the powersports, marine and auto industries in the New York area.

Before joining CDK he was a dealer principal at Oakdale Cycle & Marine New York and general manager of New York City Harley-Davidson.

His experience in the powersports and marine industries has been focused on using best business practices and technology to manage business profitability with sustainable growth.

“The Lightspeed solutions are the most complete of any DMS on the market,” Martin said in a statement. “I have been using Lightspeed in my dealerships for a number of years, and I am excited to join CDK and offer Lightspeed to dealerships seeking to improve their business.”

“David will prove to be an asset to our division,” CDK Global Recreational sales vice president Laurn Rice said. “His experience in the industry is top-notch and he relates well to dealers because he’s been there; he’s lived that life.”


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