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CDK and Sea Tow form partnership

CDK Global Recreation and Sea Tow Services International have formed a partnership in North America. As of last Thursday, each of CDK’s 3,000-plus dealers can provide their customers with Sea Tow’s on-water assistance programs.

CDK provides dealership support software and its clients can provide 60-day, 95-day or one-year memberships with new or used boats.

“For dealers, this new streamlined process eliminates extra steps, speeding up the process for customers and making it more likely they take advantage of the great offerings Sea Tow provides to boat buyers,” said Justin Imig, CDK’s OEM & gross manager, in a statement. “Having Sea Tow involved in the sales process allows dealers to set up their customers for success.”

Through the partnership, each CDK dealer will be given the option to autopopulate customer data into the customer’s choice of one of the three aforementioned memberships.

“We’re all about helping to deliver the gift of automation, for both dealers and their customers,” Imig continued. “Having Sea Tow’s forms already pre-filled within our E-forms library and available to customers at the click of a button makes it a seamless experience for everyone — a true win-win.”



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