CDK and Sea Tow form partnership

Author:
Publish date:

CDK Global Recreation and Sea Tow Services International have formed a partnership in North America. As of last Thursday, each of CDK’s 3,000-plus dealers can provide their customers with Sea Tow’s on-water assistance programs.

CDK provides dealership support software and its clients can provide 60-day, 95-day or one-year memberships with new or used boats.

“For dealers, this new streamlined process eliminates extra steps, speeding up the process for customers and making it more likely they take advantage of the great offerings Sea Tow provides to boat buyers,” said Justin Imig, CDK’s OEM & gross manager, in a statement. “Having Sea Tow involved in the sales process allows dealers to set up their customers for success.”

Through the partnership, each CDK dealer will be given the option to autopopulate customer data into the customer’s choice of one of the three aforementioned memberships.

“We’re all about helping to deliver the gift of automation, for both dealers and their customers,” Imig continued. “Having Sea Tow’s forms already pre-filled within our E-forms library and available to customers at the click of a button makes it a seamless experience for everyone — a true win-win.”

Related

Registration for Outdoors Conference Opens

The Outdoor Recreation Roundtable’s June 1-2 virtual conference will include speakers and presenters from government agencies and ORR member partners.

Yamaha Sees Double-Digit Growth in Q1

The marine segment was up 7.4 percent, driven by demand for outboards in North America and Europe but tempered by supply-chain logistics.

Orion Announces SafetyPro Training

The factory-authorized courses are designed “to educate retail associates on how to match a boater’s type of boating with the different signal kits that we offer.”

A Truce on Tariffs?

The E.U. will suspend the June 1 increase of its retaliatory tariffs and agreed to negotiate with the U.S. to end steel and aluminum tariffs.

Argos 3D Forward Looking Sonar

For 20 Years, FarSounder has been developing and manufacturing 3D forward-looking sonar for vessels of all sizes.

Dometic Marine Appoints Executives

The company promotes a 20-plus-year employee and adds a vice president of aftermarket sales and e-commerce.

IMEA Launches Scholarship Program

The International Marine Electronics Alliance aims to recruit students into the field of marine technology.

RBFF Campaign Reels in Awards

The fishing-and-boating advocacy group’s Get on Board campaign was recognized by two national public relations organizations.

Suzuki’s Clean Ocean Project

Testing of the engine manufacturer’s microplastics filtering device continues as it moves closer to production. The company also released its full-year financials.