The Marine Retailers Association of the Americas said CellTuck LLC, a dealer website development and management provider, joined the association as a premier partner member.
A longtime RV service provider, CellTuck said it has established its presence in the marine market at the urging of its customers, building software that enables dealers to feature their boats, engines, trailers and options packages in an easy-to-use platform.
“A number of CellTuck's RV dealership clients are joint RV and marine businesses, and those dealers continued to request that we rebuild our software to give them all the cool opportunities they have on the RV side,” CellTuck director Angie Cellucci said in a statement. “We listened to our clients and our marine software was born.”
CellTuck services more than 400 RV and marine dealer locations across the United States.
“MRAA is honored to welcome CellTuck, a service provider that has had such an outstanding reputation in dealer services, to the marine industry,” MRAA president Matt Gruhn said. “We’ve had the opportunity to review the software platform and meet with the CellTuck team and we’ve been impressed with their passion for helping dealers succeed.”