Certified dealer program adds consultants

A pair of veteran consultants joined the Marine Industry Certified Dealership Program.

A pair of veteran consultants joined the Marine Industry Certified Dealership Program, bringing more than 60 years of combined experience to the Marine Retailers Association of the Americas.

The MRAA said Mervyn Wood and Bob Longstreth will, together with lead MICD consultant Bob McCann, be tasked with providing boat dealers across North America with business processes and best practices to streamline retail operations, improve employee satisfaction and sell more boats.

“Adding not one, but two proven impact makers is win-win for the MICD program,” MRAA director of certification and benefits Sonja Moseley said in a statement. “Mervyn and Bob are natural fits for both our team and our MICD businesses.”

The MRAA said Wood, Longstreth and the rest of the MICD team have begun work on strategy for 2016 and beyond.

The consultant team, led by McCann, met for several days in Minneapolis last month to discuss how best to continue providing dealers with the tools and resources they need to complete the certification process.


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