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Certified-dealer program offers new discount

The Marine Industry Certified Dealership Program is making it more affordable for certified dealers to register multiple locations for the program’s Fast Track.

Certified dealerships will now pay $2,499 for the first location that signs up for the MICD Fast Track and $1,000 for additional locations, up to four locations at a time; dealers looking to recertify will pay $1,699 for the first location and only $500 for additional locations, also up to four locations at a time.

“Providing Certified Dealers with these discounts makes it that much easier for them to get all their locations certified in a timely manner and keep them certified into the future,” program director Sonja Moseley said in a statement.

“The savings we now offer on both the MICD Fast Track and recertification amount to less than half of what the normal program costs would run a dealership to sign up. That creates substantial savings for dealers, both now and in the long run. It’s the program’s way of demonstrating that it strives to make it simple — and affordable— for dealers to get on (and stay on) the certification path.”

Previously, certified dealers that wanted to register multiple locations for the MICD program had to navigate a formula that amounted to receiving $100 off each additional location up to four locations maximum, effectively capping the savings at $400 per location.

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