Changing Places


Caroline Ziegler joined Dozier’s Waterway Guide as a regional sales representative.

With a successful history in publishing and the advertising industry, Zeigler has worked with diverse clients to maximize their return on their marketing dollars. She will be concentrating on accounts along Florida’s west coast and panhandle.

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Red Oak Marketing named Tom Michel senior vice president of sales to help accelerate the firm's aggressive growth plan.

"Tom has an impressive track record of growing companies internationally and with a combination of services and software," CEO John Trkla said in a statement.

Michel has more than 25 years of sales and executive leadership experience. He has served as senior vice president of sales for Holden International and COO at Microsystems, and executive vice president of worldwide sales at InstallShield Software Company for eight years. Serving in key sales and management positions at IBM's billion-dollar Tivoli Systems division and Microware, Michel started his career as a management consultant at Arthur Andersen & Company. He holds a Bachelor of Science degree in engineering from Princeton University.  

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AER Supply Ltd. appointed William Balsley the new manager of engine applications and dealer development.

Balsley will be responsible for developing a nationwide dealer network and working with dealers and OEMs on engine installations. He also will be heading the Premier Dealers program, which assigns dealers by region to support specific AER product lines. These dealers will be trained in specific products and maintain an inventory of repair parts to support the company’s product offerings with well-stocked and trained dealers.

“His vast product development, sales and marketing experience in the pleasure boating and recreational marine industries will be a great asset to our company,” said Rudolf Mes, general manager of AER Supply, in a statement.

Balsley earned a bachelor’s degree in business administration at the University of Michigan-Flint and has more than 21 years of experience in the pleasure boating and recreational marine industries.

Prior to joining AER Supply, he served as director of sales and marketing at Pleasurecraft/Crusader Engines; market development and regional sales manager at Carver Boat Corporation; national sales and marketing administrator at Thermo Electron Crusader Engines; materials manager for Johnson Controls, Inc.; account executive for Central Transport Company; and purchasing manager/administrative assistant at Melvin Corporation/Automatic Hydraulic Devices.

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