Brunswick Marine in Europe announced several appointments to key executive positions.
Steve Coultate, currently managing director of Sealine, was named vice president and general manager of the European Boat Business Unit. Coultate will be responsible for the strategic marketing, product development and manufacture of BME's Uttern, Quicksilver, Arvor and Valiant boat brands, as well as European distribution of Bayliner, Boston Whaler and Trophy. Brunswick-owned Sealine will become part of BME's boat business and will be managed as a strategic part of the European portfolio.
Ferruccio Villa will assume the position of vice president and general manager of the European Marine Power Business Unit. Villa will have responsibility for strategic marketing, product management and after-sales service of the Mercury, MerCruiser, and CMD brands, as well as Quicksilver parts and accessories.
Sales and distribution will be led by Francois Sebire, who was appointed to the newly created position of vice president of sales and channel management. Sebire will oversee the sales effort, including BME's district offices throughout Europe, the Middle East and Africa.