Changing Places - Trade Only Today

Changing Places

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Mark McCully was named the new global chief marketing officer for Navico, which specializes in marine electronics.

Responsibilities of the new position include directing all high-level brand identity and marketing activities for the B&G, Eagle, Lowrance, Northstar and Simrad brands worldwide. McCully will also work on a targeted goal of expanding the company's brand presence and positioning.

McCully previously worked for five years operating a strategic marketing and tactical execution firm, Intellectual Marketing Capital.

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