Sea Tow Services International promoted Robert Backhaus to vice president of operations and named Christine de la Garza director of marketing and Cindy McCaffery director of sales and training.
"Over the past quarter of a century, Sea Tow has gone from pioneering a new concept in marine assistance to being the recognized leader of a global industry," said Kristen Frohnhoefer, Sea Tow chief administrative officer, in a statement. "Now we are engaged in taking our organization to a whole new level of safety, service and support. Bob, Christine and Cindy are helping us to implement that goal."
A 32-year Coast Guard veteran, Backhaus joined Sea Tow in 2008 as director of franchise operations. In his new role, he supervises field operations with the mission of maximizing quality control, sales and satisfaction within the company's international network of franchise owners. Backhaus also oversees strategic planning and day-to-day operations of the department.
A seasoned advertising professional, de La Garza is a former independent brand and marketing consultant with nearly two decades of experience. Her new role as Sea Tow director of marketing entails identifying, evaluating and implementing integrated marketing strategies across all Sea Tow product divisions.
As the new director of sales and training, McCaffery's responsibilities include working to expand Sea Tow's sales training program, boat show and event management program, and sales programs. McCaffery is former executive vice president of Lieblein Associates, a marketing and communications firm. She comes to Sea Tow with more than 18 years of experience in sales, training, marketing, communications, event planning and hotel management.
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Pelican Products appointed Stephan Corti senior vice president of worldwide sales. Corti will serve in the strategic role of driving Pelican's global sales growth by opening and developing new markets and partnerships.
"Stephan is a world-class executive with a wealth of knowledge that will make an already strong Pelican team even stronger," said Lyndon Faulkner, Pelican president and CEO, in a statement. "His leadership qualities coupled with international sales, marketing and business experience will be invaluable to our team as we continue to expand Pelican's global footprint."
Corti brings more than 20 years of international sales and marketing management experience to his new role. Prior to joining Pelican, he served as Technicolor's senior vice president of worldwide sales and marketing. His experience also includes sales executive positions with Nimbus, Allied Signal and Hilti.
Corti holds an advanced degree from the Harvard Business School (Executive Education Program), an MBA from Virginia Commonwealth University's School of Business, and a doctorate and master's from the Universite de Nice-Sophia Antipolis.