Changing Places


Yamaha Marine Group announced that Dean Burnett, former vice president and general manager for Century Boats, was named vice president for Yamaha Marine Group. Burnett succeeds Ben Speciale, who became president of Yamaha Marine Group.

"Dean has a depth of knowledge that is virtually unmatched in the marine industry," Speciale said in a statement. "His experience and expertise will be a tremendous asset to Yamaha Marine Group and I am pleased to welcome him back to the company."

Burnett began his career with Yamaha in 1987 and spent four years in sales and marketing roles for the company in the California market. After leaving Yamaha in 1991, Burnett held sales, management and marketing positions with Boston Whaler, Grady White, Fenwick Fishing Tackle, Mercury Marine, and Yamaha-owned Skeeter Boats.

In 2003, Burnett was named vice president and general manager of Century and Cobia Boats.

"I'm excited and honored to once again join the Yamaha team," Burnett said in a statement. "My experience has taught me that selling quality products, standing behind those products and building long-term customer relationships will lead to success in this industry. In terms of these three things, it just doesn't get any better than Yamaha. I hope to be of value to this great company as we continue to write its success story."

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The Southern California Marine Association elected six industry leaders to its 2010 board of directors

The new members will begin serving three-year terms on July 13.

Board members winning re-election are Bruce Brown, Bruce Brown & Associates and Dan Klaas, Hipp Marine.

Returning to the board after a several-year absence are Jim Hendricks, Affinity Group/Publishing and Bob Leach, Eliminator Boats. Serving on the SCMA board for the first time will be Dave Hemmingson, Dave's Custom Boats and John Mouw, Miller's Landing.

"The membership has elected another outstanding and very representative slate of new board members," SCMA executive director Dave Geoffroy said in a statement. "Of the six new board members, we have two marine dealers, an editorial director of a large boating publication conglomerate, the owners of two boat manufacturing companies and the owner/president of a marine manufacturer's rep company. All of these individuals have demonstrated their knowledge and commitment to our industry and will only enhance the effectiveness of our board."

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Gil Johnson was promoted to national sales manager for Secret Weapon Lures.

A professional tournament angler and promoter, Johnson has been assisting the company in marketing its Recoil Rig, which made Bassmaster's 2010 Must-Have Tackle List. He grew up fishing Tennessee River impoundments near his home in Chattanooga, Tenn.

"Gil hit the ground running," company president Joe Haubenreich said in a statement. "Ours is a 'better idea' company. For us, innovation is more than just a marketing phrase; it's how we survive. Gil has a knack for improving business practices as well as fishing lures and he's already working on interesting upgrades for us in both areas."

Johnson has also served on promotional staffs for Daiichi, Triple Fish International, Charlie Brewer Slider Company, Bass Assassin Lures, Creme Lure Co. and Lee Sisson Lures.


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