Changing Places - Trade Only Today

Changing Places

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Vic Spellberg, a former racer turned marketer for powerboats and sport yachts, was named director of sales and promotion for Cigarette Racing Team.

Spellberg raced "Secret Formula" a 302 with Scott Porter, Formula's president in the late 70s and in his 12-year racing career earned a number of titles, including back-to-back Southeast Divisional Championships in 1985-86.

A member of the American Power Boat Association, Spellberg served as president of the Offshore Powerboat Racing Association for five years during the 80s, while owning a Miami-based office products and furniture company.

Through his relationship with Formula, he changed careers and got back into boating, as director of sponsor promotions.

"Loving the 'performance' side of the business, I see Cigarette as a brand, epitomizing that lifestyle," said Spellberg, in a statement. "With my experience in racing and my long affiliation with such a variety of boats in the industry, I think I'm in a good position to help prospective Cigarette customers assess their needs and boating styles."

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Michelle Lampher joined the Recreational Boating & Fishing Foundation as vice president of marketing.

She will provide marketing strategy and leadership for the organization's products and programs including the Take Me Fishing campaign.

"Michelle is a proven leader and successful marketing expert," president and CEO Frank Peterson said in a statement. "Her prior experience as a business owner and a marketing development specialist, combined with her youth education expertise, will be a tremendous asset to RBFF as we work to increase participation, while protecting the legacy of boating and fishing."

Lampher was president of Better World Strategies, a consulting firm that provided strategic planning, marketing and development services to non-profit organizations. Prior to that, she worked for the U.S. State Department's Bureau of Educational and Cultural Affairs. Lampher has also held executive positions with Youth For Understanding International Exchange and the National Association of Secondary School Principals.

Lampher studied international business at the Thunderbird School of Global Management in Glendale, Ariz. and earned a Bachelor of Arts in political science/international relations from UCLA.

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