Yachting magazine named Bob Bauer its new publisher.
Bauer has been with the Bonnier luxury watercraft title for nearly two decades, the last three as Yachting's advertising director. He replaces Ed Baker, who was promoted to head non-endemic sales for Bonnier's newly formed special interest group, which includes the marine division.
"I'm excited for the opportunity to lead this brand that I've had the pleasure to work with for the past 18 years," Bauer said in a statement. "When I began, of course, it was just a magazine, but now with the combination of the digital and print magazine, mobile, Web and events, my goal is to create a global brand that is unrivaled in the marine marketplace."
Bauer began his career with Yachting in 1992 as the director of sports marketing, overseeing management and sales for all Yachting Race Weeks and boat shows. He went on to be a Northeast sales manager and a regional manager and he has spent the last three years running Yachting's sales team.
During his 26-year career in the magazine business and before he joined Yachting, Bauer worked at magazines that included Cruising World and Golf Illustrated.
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Curtis Stokes & Associates named Neil Lorensen as a sales associate who will be responsible for marketing and selling yachts from Vero Beach to Palm Beach, Fla.
Lorensen is a lifelong boater. He has owned and maintained sailboats and powerboats and he lives aboard a Lancer LRC 45-foot trawler in Fort Pierce, which also will be his yacht brokerage base.
After a tour in the Navy, he earned a degree in philosophy from Ohio State University and followed his passion for working on the water to the Caribbean. He spent two years in the Virgin Islands as general manager of two hotels while sailing a 30-foot Pearson as often as possible.
Returning to New England, Neil worked for the State of Rhode Island for five years as a marine game warden and diver. He then returned to the hospitality industry, spending the next 20 years as the owner and operator of Lorensen Produce, distributing to hotels, restaurants and grocery stores.
"Neil's familiarity with the Florida coast and the level of yachting activity in the area made it an ideal fit to have him concentrate on the Vero Beach to Palm Beach market. We look forward to having someone who is both local and an active boater manage this region," company president Curtis Stokes said in a statement.